Published on February 11th, 2013 | by zachary
New Indiefilm Payment Model, Sort Of
Once upon a time, there was a revolution in the independent film world. The internet arrived and along with it, online video. I was making more short films at the time and it was very exciting to see a massive new player on the scene, they were called Atom Films. Atom rolled in big with huge parties at Sundance (perhaps the first time I ever rode a mechanical bull) and at least one young rebellious party at Cannes, in a very cool house up in the hills. (I think I may even still have some swag from Atom laying around).
Their payment model for the content site was a very simple calculation of ad revenue split against all the minutes watched in a month paid out in a pro-rata share to each film in the pool. This seemed like a very easy and fair model to me.
Indiefilx.com was an early entrant to the independent film online community and they also have shifted to a subscription based model, and along with it a new royalty model (and a new site design). This shift represents a great change for filmmakers who’s titles have been languishing in the transactional world where it is ever-harder to get eyes on your film.
photo: filmmaker magazine
VIA -> FILMMAKER MAGAZINE