Published on November 23rd, 2012 | by Isaac
YouTube Preps Big New Round of Content Investments
Almost a year has past since YouTube invested $100 million into more than a hundred channels of original content, and now they are preparing a second round of investment in the to the top 30% to 40%. Michael Learmonth at Ad Age gives us insight into what worked and what didnt, and the conditions the content producers agree to for paying back YouTube’s investment.
Link – Ad Age